About "Influence" Program:

Today, we live in the age of social media, where these platforms have become essential channels for communication and spreading ideas. With growing awareness of the power of words and images on these platforms, our responsibility as influencers to harness this power for the benefit of society and promote just human values continues to increase.

In this context, the "Influence" program aims to equip over 60 positive and inspiring young Arab influencers on social media platforms. The goal is to empower them to create impactful content that promotes values of coexistence and peace. This will be achieved through new tools and skills for crafting creative, authentic content capable of turning negative emotions into opportunities for dialogue, building bridges of collaboration, and fostering respect for others.